5 Tips for the Best Law Firm Logo

What does your law firm logo suggest to your potential clients?

You only have one chance to make a first impression. Upon meeting a new or prospective client and exchanging business cards, the client will get an impression of your firm based on the law firm logo alone.

So, what does your logo say about your firm?

Your law firm logo represents your law firm to the outside world. Every seemingly insignificant aspect of it makes an impression on the client. Font. Color scheme. Name arrangement. Text size. Spacing. Inclusion of a scale or gavel image.

Looking at your business card and firm logo, your client gets an impression. Your client forms an idea in his or her head of what your firm stands for. Is your logo modern or traditional? Does it make you look frugal and indifferent, like you made the logo yourself in Microsoft Word or does it look like you value your reputation and appearance, and had a professional designer create the logo?

Before approaching a logo designer or creating the logo yourself, there are some very important steps you can take to get a clear picture of what the logo should entail and how it should represent your law firm.

Tip 1: Look at your competitors

You don’t want your law firm to look like the other law firms in your practice area and location, lest your firm be unmemorable to the client. The last thing you want to do is confuse the client with what sets your firm apart from everyone else. See what you like about their logos. Make notes. Try and gauge how their logos make you perceive their law firms. Do their logos make the firms appear professional or do they seem like the firms are unremarkable? Think about what you like and don’t like about these firm logos when deciding on how your own logo is going to look.

Tip 2: Modern or traditional? Decide on a theme

Do you want your logo to be modern or traditional?

These are the two main theme options for law firm logos. This usually means the difference between serif and sans-serif font. What does that mean? Open Microsoft Word or Google Docs. Type your law firm name in Times New Roman, Georgia, or Garamond font. Then, type your firm name again in either Arial or Helvetica. The first three fonts are considered serif fonts because you can see they have little lines on the bottom and sides of letters like A, B, and C. The sans-serif fonts do not have these lines. Serif fonts are associated with newspapers, considered more traditional fonts. Sans-serif fonts are associated with Internet content and are considered modern. Do you want your law firm to have the appearance of a traditional, storied practice or do you want it to appear sleek, adaptive, and modern? The choice is yours.

Tip 3: Choose a Font

Now that we’ve decided whether to go serif or sans-serif, we need to choose which font is going to represent the firm. First thing’s first, it should be noted that you should NOT use a commonly used font. Arial, Helvetica, Times New Roman. People see these fonts every day. Whether they recognize them immediately as Arial, Helvetica, or Times New Roman, people know these fonts. They see Times New Roman while reading the newspaper. They see Helvetica when getting on the subway. They see Arial while reading websites. These fonts do not make an impression anymore.

There are many sites where you can download fonts for free. Google has a directory of free fonts, most of which you’re guaranteed to not have come across. Take a look around. Use the Google Font tool to test out your law firm name in different fonts and compare them side by side.

One last tip on choosing a font: Don’t be indecisive. While two or three fonts may look similar to you, your clients will never know the difference when you choose a font for your law firm logo. They will never know that it was down to three similar fonts. The client will likely not be influenced any differently by similar looking fonts. You may want to ask someone else for their opinion on two or three fonts, but make a choice and stick with it.

Tip 4: Choose your colors

Online you can find many color wheel tools useful to help web designers choose color schemes. Click on a primary color and they will suggest complementary colors. Just make sure that you use a color selection helping tool. Otherwise, you may end up picking two colors that just don’t work together.

When picking colors try avoiding those of a law firm in your practice area and region. You want to make sure you stand apart in the mind of the client. If you think every color combination has been taken by the firms in your region, just ensure that your logo look different to distinguish you from your competitors.

Tip 5: Images or No Images?

Often a law firm logo entails an arrangement of the names of the partners. Sometimes it’s an abbreviation of those names. Other times, the logo includes a tried and true symbol of the legal profession – the scales of justice – or a gavel – alongside the partner names.

Generally, I hate the scales of justice and gavel. They’ve been played out. They’re overdone. They’re sickening. They’re unimaginative.

If you are going to include an image alongside your partner names, why not include a memorable image that represents your law firm, conveys professionalism, and also originality? You can do this by including an image, if you so choose, of the initials of the firm partners’ names. If the firm is Crane, Poole, and Schmidt, you could have a small CPS initialed logo. This is a more modern element to law firm logos, differentiates the firm, and also looks professional. So, if you are going to include an image, consider shelving the gavel and scales for something a bit more contemporary and unique.


With all of these tips in mind, you’re ahead of the game. Whether you decide to make a logo yourself or approach logo designers, you know what you want your logo to convey. You know the message you want your clients to receive. You know how your competitors look and how you’re going to look different. Now, you can clearly envision what your logo is going to look like without having to get wildly different designs from a designer that won’t be useful for your firm.

If you are proficient at Photoshop, I would suggest taking a shot at creating a logo yourself. If not, maybe you should consider hiring a logo designer. In this crowdsourcing era of Internet technology, logo designs can be incredibly inexpensive. There are many sites now like 99designs.com where you can crowdsource your logo design, having up to several hundred design mock-ups sent to you by freelance designers, with you choosing and paying for your favorite.

Good luck.

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Premium Dot Com Domain Names on the Internet Are Harder to Find For Small Business

The reason these top domains are so valuable are numerous. Sometimes domain names are called internet real estate. And rightly so. Just like real estate some buyers use their domain names for websites, while others sit on their investment. Most people think of prospective real estate investors as using their money for a smart, worthy cause.

Well, domain investors who resell domain names are doing the same thing. Of course, there are the occasional dishonest domain investors but they are far and few between. There are laws in internet commerce to prevent unscrupulous dealings just like there are in real estate.

Dot Com Domain Names

Were the first popular tld or top level domain to be offered to the public. They are without a doubt the most valuable and treasured of all. Dot coms are also very hard to come by in virtually every sport, industry or subject matter you can name. Now I am talking about names like realestate.com, food.com, restaurant.com, golf.com so on and so on. Very few of these type of names are for sale by their owners.

The better the domain name for sale the more likely a website has already been developed for the name – but not always. In these domain sales proven revenue figures may be available for the new buyer to look at. You have heard the saying, “anything is for sale for a price”. Well, many domain names not listed for sale are for sale, if the price is right.

Toys.com did come up For Sale in 2009 and Sold for over Five Million Dollars

BabyBoomers.tv sold for $1,000.00 and MajorHealthPlans.com sold for only $300.00, which was a good buy. With real estate there are comps to compare properties with so you can surmise an approximate value of a property. With domain names it is all over the board.

An individual or small business can actually purchase most domain names for less than twenty dollars per year, if no one has ever owned the name before. Here is where the problem lies. Like investors gobble up premium low price real estate, investors in domains have done the exact same thing. There is still the occasional great buy. Other top level domains are generally easier to come by then dot coms. I say generally because even dot net,.org,.info and other tld’s can not be found in certain fields.

So what do you do when you need a good name?

Thankfully there are other options. Sometimes a two or three word domain name is available in the same field you are looking for. I wanted a good real estate name and found RealEstateOnline.tv and iRealEstate.ws. I was also delighted to find TravelTime.tv, VacationTravel.ws, Holein1.org and 18Holes.org.

Many domain names are resold on the internet from websites specifically set up to handle the transactions. Several of these sites use a secure escrow company like Escrow.com. They actually hold the buyers funds in escrow and will not release them until the seller transfers ownership of the domain name to the buyer. This totally protects both parties involved in the transaction. Escrow.com has done business internationally and is audited by the government.

People get perplexed at how the Domain Name Business Works and Why they can be so Valuable

When a website with targeted traffic comes with the name it is often much more valuable. Some sites have thousands of customers every month or every day already coming to the website. Some other names are still very valuable without a website to certain prospective investors. They may want to develop their own website.

There are several forms of revenue that can be had from well targeted traffic. The merchandise list is endless just like in regular merchandise stores. Jewelry, fashion, computers, food, cars, cameras, furniture, toys, paper products, camping equipment, golf supplies, candy, flowers, tickets, etc.

There are also other avenues of advertising opportunities. And having a premium dot com domain name – just makes it easier in most cases.